Why Trust Is the Biggest Currency in Insurance
May 15, 2025 • 3 min read
At the core of insurance lies one big question: Will they be there when I need them? Many Kenyans have had experiences where claims drag for months or payouts never arrive. This has made trust the real battleground for insurers.
To rebuild this trust, insurers must go beyond flashy ads. They must pay claims promptly, communicate clearly, and show empathy to customers.
When customers feel protected instead of frustrated, that's when insurance becomes more than a policy — it becomes a safety net people actually believe in.